UCLA
critic: greg LYNN
suckerPUNCH: Describe your project.
james DIEWALD & matt GOLDSBERRY: Window Shopping Across the Void features three hundred thousand square feet of showrooms for fashion furniture and fine art in downtown Los Angeles. Contemporary media culture’s capacity to distract, captivate and capture large audiences is largely unrivalled by architecture. This is particularly the case in Los Angeles. Our project speculates on the spatial innovation made possible when the potentials of media experience motivate physical organization.
Our project is an internalized mass of hyperlinked simultaneous window shopping experiences. An exotic mix of shopping, it mixes the intimate experience of the street with the global nebulous condition of internet shopping to unseat conventions of signage, aperture, robotic media devices and figure/ground.
sP: What or who influenced this project?
jD & mG: Greg Lynn, Sylvia Lavin, Heather Roberge, Los Angeles, Design Research.
sP: What were you reading/listening to/watching while developing this project?
jD & mG: Colin Rowe, Peter Sloterdijk, Jakob von Uexküll, and Thomas A. Sebeok.















July 9th, 2012 at 11:25 am
It looks beautiful, just pity that it reminds me of Casa da Musica in Porto from Rem Koolhaas. It’s a little round and I would expect a little more complexity of the overall concept.
Besides all a nice project!
Well done.
George
July 9th, 2012 at 2:54 pm
Best part about this project is its relationship with the Moneo Cathedral - almost the evil twin of the religious icon next-door. The final image in the animation is key.
July 10th, 2012 at 5:01 am
Reminds me of DUSTYRELIEF (2002) (http://www.new-territories.com/roche2002bis.htm) by Francois Roche (R&Sie)…Conscious or uncousious formal inspiration?
July 10th, 2012 at 4:40 pm
These boys took a code, cracked it, saddled up, and rode off into the sunset chip chop chip.
April 5th, 2014 at 2:54 pm
Unoriginal, rip off of Casa Da Musica. Come on UCLA.