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  • The Meat Market


    vienna AUSTRIA
    University of Applied Arts Vienna
    Critic: Hani RASHID

    suckerPUNCH: Describe your project.
    Barbara SCHICKERMUELELR: The project is combining an artificial meat factory with a markethall, serving as an economic catalyst for the struggling city of Detroit.


    Not only does its localization within the city borders help people gain back a relationship between product and consumer, but it also reduces the environmental impact of the world’s current inefficient food system. Besides challenging the environmental consequences of the steadily growing consumer society and its insatiableness appetite for meat, the Project also trys to challenge the haze of misconception which is enwrapping today’s society with prejudice and disorientation regarding what healthy food is. It creates an interface between the city and the industrial food production which helps to sensitize modern society concerning the potential in healthiness, economic and environmental prosperity that new technologies of food production incarnate.