los angeles CALIFORNIA

UCLA
critic: greg LYNN

suckerPUNCH: Describe your project.

james DIEWALD & matt GOLDSBERRY: Window Shopping Across the Void features three hundred thousand square feet of showrooms for fashion furniture and fine art in downtown Los Angeles. Contemporary media culture’s capacity to distract, captivate and capture large audiences is largely unrivalled by architecture. This is particularly the case in Los Angeles. Our project speculates on the spatial innovation made possible when the potentials of media experience motivate physical organization.

VIDEO 01

Our project is an internalized mass of hyperlinked simultaneous window shopping experiences. An exotic mix of shopping, it mixes the intimate experience of the street with the global nebulous condition of internet shopping to unseat conventions of signage, aperture, robotic media devices and figure/ground.

sP: What or who influenced this project?
jD & mG: Greg Lynn, Sylvia Lavin, Heather Roberge, Los Angeles, Design Research.

sP: What were you reading/listening to/watching while developing this project?
jD & mG: Colin Rowe, Peter Sloterdijk, Jakob von Uexküll, and Thomas A. Sebeok.