los angeles CALIFORNIA

SCI-Arc
advisor: florencia PITA

suckerPUNCH: Describe your project.

daniel ALAJAJIAN: Imagery plays a major role in the Los Angeles landscape. It is a rapidly growing presence across various mediums. Buildings and images collide on a daily basis in the form of billboards, advertisements, graffiti, visual projections and video.

Architectural designs, such as Robert Venturi’s Decorated Shed, study the separation of the sign and the building, ultimately exploring the relationship between the sign and the buildings’ context.

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